Success Story

SELFRIDGES OPTS FOR WELCH ALLYN SCANNERS IN NEW TRAFFORD CENTRE STORE

Leading data capture specialist Welch Allyn UK Limited has won a contract for SCANTEAMTM 3400LR bar code scanners from Selfridges, one of the UK's premier department stores. The new scanners are being used in Selfridges' first store outside London, located within one of Europe's largest shopping malls - Manchester's recently opened Trafford Centre.

The Welch Allyn SCANTEAM 3400LR is a special purpose hand-held CCD (charge coupled device) scanner, designed to read medium density bar codes at distances of up to seven inches. It provides rapid scanning, including easy reading of long bar codes, and can be used in full sunlight.

The scanners ordered by Selfridges are connected directly to the tills in the new store. The Point Of Sale information scanned by the Welch Allyn units is sent to the till and later fed directly to Selfridges' Buying and Merchandising System, to facilitate stock control.

Pam Nevard, Business Information Manager for Selfridges, comments: "We have always used Welch Allyn scanners in our Oxford Street store, and they have proved to be very good and very reliable. We wanted the best possible scanners for our new Trafford Centre store, so we opted for Welch Allyn's SCANTEAM 3400LRs. These provide the speed and accuracy we need, and take us forward while keeping the new store in line with the system used at our Oxford Street premises."

Selfridges was founded in 1909 by Gordon Selfridge, with the aim of changing the face of retail shopping. Covering an area of 200,000 square feet, the new Selfridges is the Trafford Centre's anchor store, and is the company's first move into multi-site retailing.

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